The global consumer class is booming, especially in Asia, and companies need strategies to take advantage of this growth.
On the cusp of global economic growth, the consumer class is expanding rapidly, presenting unprecedented opportunities for growing companies. A recent report projects an increase of 113 million new consumers by 2024, with India and China leading the way. This phenomenon presents both challenges and opportunities that require innovative business solutions, such as those offered by CuroGens.
The chart shows that more than half of new consumers in 2024 will come from China or India, highlighting the importance of Asia in the global market. This increase in purchasing power in emerging economies will transform the market, requiring companies to adapt quickly to meet changing demands. The projected economic growth in these regions means that companies must focus on scalability and demand management strategies to remain competitive.
Asia is leading the expansion of the consumer class, requiring companies to adapt and scale their operations to meet new demands.
As the global market grows, companies face challenges in IT infrastructure and operational efficiency.
The increase in the consumer class brings significant challenges for companies looking to expand. IT infrastructure must be able to handle an increasing volume of transactions and data, while operational efficiency becomes crucial to meet demand. Companies must adapt to market fluctuations and ensure the scalability of their operations to remain competitive. In this context, ERP and CRM solutions become indispensable to manage the complexity that emerges with expansion.
CuroGens offers ERP and CRM solutions that help companies manage expansion and improve efficiency.
CuroGens positions itself as a strategic ally for growing companies, offering Microsoft Dynamics 365 solutions that allow them to efficiently manage market expansion. These ERP tools are instrumental in integrating and automating all aspects of a company’s operations, while CRM helps manage customer interactions and business intelligence. By leveraging these technology solutions, companies can improve operational efficiency, scale their operations and maximize customer satisfaction in developing markets.
Companies must embrace digital transformation to capture the growing consumer class.
In the future of the global marketplace, companies must embrace digital transformation to capitalize on the rise of the consumer class. Market expansion means that business strategies must be aligned with technological innovation, enabling effective demand management and an optimized customer experience. CuroGens solutions, based on Microsoft Dynamics 365, provide the flexibility and scalability needed to ensure that companies not only survive, but thrive in this new era.
Digitizing operations is more than a trend; it is an absolute necessity in an ever-evolving marketplace. Agile companies that adopt digital tools can respond more quickly to market changes, optimizing their supply chains and production processes. With systems such as Microsoft Dynamics 365, CuroGens offers the ability to transform business processes into efficient digital business models, which is critical to remain competitive.
Customer data analytics has become the backbone of customer-focused marketing strategies. The ability to collect, process and understand large volumes of consumer data allows companies to not only better understand their customers’ needs and behaviors, but also to forecast future trends. CuroGens integrates business intelligence solutions that facilitate effective personalization of services and products, thereby improving customer satisfaction and strengthening brand loyalty.
Marketing automation plays a key role in consumer engagement. By using advanced technologies to automate repetitive tasks, companies can focus on creating more strategic and personalized marketing campaigns. CuroGens helps companies implement systems that allow them to segment audiences, personalize communications and measure campaign performance in real time, ensuring that each message has the maximum possible impact.
These strategies are essential for companies looking to capitalize on the growth of the global consumer class. By investing in digitization, data analytics and automation, companies can not only improve their efficiency but also expand their market reach and enhance the customer experience. CuroGens is positioned as the ideal enabler for this transformation, offering a suite of technology solutions that empower companies to navigate and seize the opportunities this growth presents.
CuroGens is positioned as the enabler for the transformation of technology solutions.
Success in today’s market depends on a company’s ability to quickly adapt and adopt innovations that enable efficient and effective resource management, smarter customer communication and an optimized user experience. With CuroGens expert guidance and focus on advanced technologies, companies are equipped not only to survive but also to thrive in the dynamic global marketplace.
113 million people will join the global consumer class in 2024. This visual document is structured in different sections representing countries or regions, along with the number of new consumers expected to be added that year.
Highlighted at the top, it notes that India will make a sizeable contribution of 33 million people, while an estimated 57% of new consumers will come from China or India, with China contributing another 31 million. Countries such as Indonesia, Bangladesh and Vietnam, with 5 million and 4 million new consumers, respectively, do not go unnoticed.
Further analysis shows that another 6 million will originate from unspecified regions. In addition, significant contributions are counted from countries such as Pakistan (3M), the Philippines (2M), Nigeria, Brazil, Mexico (all with 1M), Egypt (2M), Turkey and Thailand (1M each). Also mentioned are 7M under the “OTHER” category and 4M allocated to the “REST OF THE WORLD”.
At the bottom, it defines the consumer class as those spending at least $12 per day, based on 2017 purchasing power parity (PPP). It highlights that the global consuming class was 4 billion in June 2023, with an expectation of reaching 5 billion by 2031.
The conclusion highlights how CuroGens can be a strategic partner for growing companies, offering technology solutions to address the rise of the global consumer class. Digital transformation and adoption of ERP and CRM solutions are critical to stay ahead of market expansion.